Profitable ROAS on Meta and Google, tied to actual revenue.
You're already running paid ads. The problem isn't spend - it's that CAC keeps climbing, attribution is muddy across platforms, and your last agency treated AOV and LTV like footnotes. We run Meta and Google Shopping for DTC brands like yours, with SKU-level tracking and CRO that lifts the metrics that actually move your P&L.
You're not under-spending. You're under-measured.
Most DTC brands we meet don't have a spend problem - they have a measurement and margin-awareness problem. Here's what that looks like day to day.
CAC keeps climbing on Meta and Google
You're paying more per acquisition every quarter and the platforms blame 'auction density.' Nobody's telling you what's actually changable - creative, audience, or bid strategy.
Attribution is muddy across platforms
Meta claims the conversion. Google claims the conversion. Your backend shows a different number. You can't optimize what you can't trust, and you're making budget calls on conflicting data.
Agencies that don't understand margin, AOV, or LTV
Your last agency reported ROAS like it was the only number that mattered. They didn't factor in product margin, returns, or the fact that a 3x ROAS on a low-margin SKU loses you money.
Reporting that doesn't tie back to revenue
Beautiful dashboards full of impressions and CTR. Nothing that connects ad spend to what landed in your bank account. You're left doing the revenue math yourself every month.
Four disciplines, working together on your P&L.
We don't run paid in a vacuum. The same team that manages your Meta and Google Shopping campaigns also owns the tracking that measures them and the landing pages that convert them - so there's no finger-pointing when numbers move.
Paid advertising - Meta & Google Shopping
Full-funnel Meta and Google Shopping builds structured around your catalog feed and SKU-level margins.
Explore serviceConversion tracking
Server-side tracking that survives the cookieless drift - Conversions API, deduplication, and enhanced conversions for clean bidding signal.
Explore serviceLanding page design & CRO
Product and collection pages built to convert paid traffic, with a rolling A/B program targeting AOV and LTV.
Explore serviceWeb analytics
GA4 implemented against your actual revenue events, with dashboards that tie ad spend to order value.
Explore serviceWe also run SEO, social, and marketing strategy - but for e-commerce brands, these four are where the fastest, most measurable impact lives. We'll tell you honestly if your situation warrants more.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free audit
We review your Meta, Google Shopping, and (if running) TikTok accounts, your pixel and Conversions API setup, your catalog feed health, and one product detail page. You get a written diagnosis of what's leaking revenue and what to fix first - whether or not you work with us. No sales deck.
Custom strategy
If the audit shows we can help, we build a SKU-aware strategy: which campaigns to restructure, what tracking to implement server-side, which PDPs and collection pages to ship or test. Scoped around the SKUs you want to grow, your margin profile, and the channels you're competing in.
Launch
We restructure Meta and Google Shopping around your catalog feed and SKU-level margins, implement server-side tracking with Conversions API and client/server deduplication, and ship message-matched PDPs and collection pages. The same team that manages your ads owns the tracking and the pages - no finger-pointing when ROAS moves.
Transparent reporting
Monthly reporting tied to revenue and margin - not platform ROAS in a vacuum. You see blended ROAS, CPA, AOV, and revenue attribution by campaign, plus exactly what we changed and why. Quarterly business review to recalibrate against your P&L.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
A cross-industry result, not an e-commerce guarantee.
We don't publish named-client case studies - most DTC brands don't want their competitors to see what's working. Here's a cross-industry account with the approach laid out in full, and a plain note on how it transfers to your catalog and margins.
Northwind Apparel · DTC / E-commerce
Challenge
Northwind was spending $180k/month across Meta and Google Shopping with flat revenue and no clear attribution. Platform ROAS said ~1.5x, but the number in the finance system didn't match - revenue was being under-counted because tracking was client-side only. Catalog feed health was poor (wrong titles, missing attributes, stale pricing), and the previous agency was optimizing for platform ROAS without factoring in SKU-level margin or returns.
Strategy
Migrate measurement server-side first - Conversions API, GA4 enhanced conversions, and server-side GTM with consent mode v2 - so bidding algorithms get clean signal. Rebuild Meta and Google Shopping around the catalog feed and SKU-level margins rather than a single ROAS bucket. Ship a PDP and collection-page testing program targeting add-to-cart rate, AOV, and checkout completion rather than CTR.
Execution
Server-side GTM with consent mode v2; Meta Conversions API with client/server deduplication; GA4 enhanced conversions tied to actual order value. Catalog feed optimization with corrected titles, attributes, and pricing. Three PDP and one collection-page A/B tests in flight at any time. Weekly pacing reviews against target ROAS by SKU margin tier.
Results
Note: Northwind Apparel is a cross-industry case study - not a publicly attributable niche-specific named account and not a composite. Individual results vary based on catalog, margins, and starting spend - we'll discuss your specific situation in the audit.
The DTC growth audit checklist.
A 28-point checklist you can use to self-assess your current paid program - Meta, Google Shopping, catalog feed, server-side tracking, and PDP conversion. Genuinely useful whether or not you ever talk to us. No email gate beyond delivery.
- The 7 catalog-feed attributes that decide whether Google Shopping serves your SKUs at all
- The 3 server-side tracking errors that under-count revenue and corrupt bidding signal
- The PDP elements that move add-to-cart rate and AOV (with the test that proved each one)
- The UTM and tagging governance rules that make finance-vs-ad-platform reconciliation finally match
The honest answers to what you're weighing.
Shouldn't I just hire an in-house performance marketer?
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A good in-house hire is a real option - if you have the budget for a senior salary, the volume to keep them busy, and the patience to manage them. We're the layer that sets strategy and runs the hard parts so your in-house hire (if you have one) executes against a clear plan. If you don't have one yet, we slot in as the senior function without the headcount.
What about a freelancer I found on Upwork?
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Freelancers can be great for execution. But the three things that break e-commerce paid programs - attribution drift, margin-blind optimization, and landing pages that don't convert - are exactly the things a solo freelancer can't cover alone. We run paid, tracking, and CRO as one team, so there's no gap between what's measured and what's optimized.
Another agency only does Meta and Google ads. Why do I need CRO and analytics too?
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Because ROAS on a leaking landing page is money down the drain. If your PDP converts at 1.5% and we lift it to 2.5%, every dollar of ad spend goes further - without spending more. Agencies that only run ads optimize the spend; we optimize the spend and the page it lands on. That's why the number in your reporting tool matches the number in your bank account.
What if my catalog feed is a mess?
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That's common, and it's fixable. Catalog feed health is step one of our audit - if your feed is sending wrong titles, missing attributes, or stale pricing to Google Shopping, you're paying for clicks that can't convert. We'll flag feed issues in the audit and tell you what it takes to clean up.
Start with one question.
No form yet - just tell us what's most on your mind. We'll point you to the right next step based on your answer.
What's your biggest growth challenge right now?
Book a free e-commerce growth audit.
We'll look at your Meta and Google Shopping accounts, your catalog feed, your tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.
No risk to start.
The audit is free and comes with no obligation. If we propose an engagement, it starts month-to-month after the first quarter - no long-term lock-in. You own every ad account, every pixel, every Conversions API implementation, and every creative asset we set up. If we part ways, you keep all of it and we hand over cleanly.