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About

We build paid programs for DTC e-commerce brands.

Most e-commerce marketing is built around ROAS in the ad platform - a number that rarely matches what's in your bank account. We build around the metrics that actually move your P&L: SKU-level margin-aware ROAS, server-side attribution that survives cookieless drift, and CRO that lifts AOV and LTV.

Why dtc e-commerce brands

E-commerce is a category where every dollar of ad spend is measurable against revenue - but most brands are flying blind because attribution is muddy across Meta, Google, and their backend. We started working with DTC brands because the existing options (in-house generalists, freelancers, ad-only agencies) consistently fail to connect ad spend to actual margin, and consistently optimize for the wrong number. The economics of DTC paid are knowable - most brands just don't have the tracking to see them.

Why us

We run paid, tracking, and CRO as one team. The person who manages your Meta and Google Shopping campaigns sits next to the person who implements your server-side tracking and the person who builds your landing pages. That means no finger-pointing when ROAS moves, and no gap between what's measured and what's optimized. We're not the cheapest option - we're the option that ties your marketing to your P&L.

What's real

Our credentials - honestly stated.

We don't fabricate badges or invent client logos. Here's what's genuinely true, and what isn't - yet.

$140K+ad spend managedagency-wide, all clients
97%client retentionagency-wide, trailing 12 months
−31%cost per acquired customercross-industry median
+62%revenue at flat spendcross-industry median
Free, no deck

Book a free e-commerce growth audit.

We'll look at your Meta and Google Shopping accounts, your catalog feed, your tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.

Book a free e-commerce growth auditSee the work

The audit is a 30-minute call plus a written follow-up. We reply within two business days.

Growthwarden

DTC e-commerce brands marketing by Growthwarden - guarding your ad spend and compounding your results.

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