Skip to content
Growthwarden
ServicesCase studiesAboutPricingContact
Book a free e-commerce growth audit
All services
Service

Conversion tracking

Server-side tracking that survives the cookieless drift. We implement the Conversions API, deduplicate across client and server, and configure enhanced conversions so your bidding algorithms get clean signal - and you stop under-counting the revenue Meta and Google actually drove.

What this includes

Concrete deliverables - not vague promises.

Meta Conversions API + Pixel implementation
GA4 enhanced conversions
Server-side GTM with consent mode v2
Cross-platform deduplication (client + server)
Monthly reporting tied to backend revenue
What actually happens

The engagement - in four plain steps.

You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.

1Day 1–2

Free audit

We review your Meta, Google Shopping, and (if running) TikTok accounts, your pixel and Conversions API setup, your catalog feed health, and one product detail page. You get a written diagnosis of what's leaking revenue and what to fix first - whether or not you work with us. No sales deck.

2Week 1

Custom strategy

If the audit shows we can help, we build a SKU-aware strategy: which campaigns to restructure, what tracking to implement server-side, which PDPs and collection pages to ship or test. Scoped around the SKUs you want to grow, your margin profile, and the channels you're competing in.

3Week 2–3

Launch

We restructure Meta and Google Shopping around your catalog feed and SKU-level margins, implement server-side tracking with Conversions API and client/server deduplication, and ship message-matched PDPs and collection pages. The same team that manages your ads owns the tracking and the pages - no finger-pointing when ROAS moves.

4Monthly

Transparent reporting

Monthly reporting tied to revenue and margin - not platform ROAS in a vacuum. You see blended ROAS, CPA, AOV, and revenue attribution by campaign, plus exactly what we changed and why. Quarterly business review to recalibrate against your P&L.

All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.

Also for dtc e-commerce brands

The other 3 disciplines.

Paid advertising - Meta & Google Shopping

Full-funnel Meta and Google Shopping builds structured around your catalog feed and SKU-level margins.

Explore

Landing page design & CRO

Product and collection pages built to convert paid traffic, with a rolling A/B program targeting AOV and LTV.

Explore

Web analytics

GA4 implemented against your actual revenue events, with dashboards that tie ad spend to order value.

Explore
Free, no deck

Book a free e-commerce growth audit.

We'll look at your Meta and Google Shopping accounts, your catalog feed, your tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.

Book a free e-commerce growth auditSee the work

The audit is a 30-minute call plus a written follow-up. We reply within two business days.

Growthwarden

DTC e-commerce brands marketing by Growthwarden - guarding your ad spend and compounding your results.

This site

  • Services
  • Case studies
  • About
  • Pricing
  • Contact

Legal & contact

  • Privacy policy
  • Terms of service
  • [email protected]
  • Growthwarden.com →

© 2026 Growthwarden. All rights reserved.