Paid advertising - Meta & Google Shopping
Full-funnel campaign builds on Meta and Google Shopping, structured around your catalog feed and SKU-level margins. We test creative against hypotheses, not a content calendar, and pace spend weekly against a target ROAS - not vanity reach.
What this includes
Concrete deliverables - not vague promises.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free audit
We review your Meta, Google Shopping, and (if running) TikTok accounts, your pixel and Conversions API setup, your catalog feed health, and one product detail page. You get a written diagnosis of what's leaking revenue and what to fix first - whether or not you work with us. No sales deck.
Custom strategy
If the audit shows we can help, we build a SKU-aware strategy: which campaigns to restructure, what tracking to implement server-side, which PDPs and collection pages to ship or test. Scoped around the SKUs you want to grow, your margin profile, and the channels you're competing in.
Launch
We restructure Meta and Google Shopping around your catalog feed and SKU-level margins, implement server-side tracking with Conversions API and client/server deduplication, and ship message-matched PDPs and collection pages. The same team that manages your ads owns the tracking and the pages - no finger-pointing when ROAS moves.
Transparent reporting
Monthly reporting tied to revenue and margin - not platform ROAS in a vacuum. You see blended ROAS, CPA, AOV, and revenue attribution by campaign, plus exactly what we changed and why. Quarterly business review to recalibrate against your P&L.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
The other 3 disciplines.
Conversion tracking
Server-side tracking that survives the cookieless drift - Conversions API, deduplication, and enhanced conversions for clean bidding signal.
ExploreLanding page design & CRO
Product and collection pages built to convert paid traffic, with a rolling A/B program targeting AOV and LTV.
ExploreWeb analytics
GA4 implemented against your actual revenue events, with dashboards that tie ad spend to order value.
ExploreBook a free e-commerce growth audit.
We'll look at your Meta and Google Shopping accounts, your catalog feed, your tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.