Cross-industry results.
We won't fabricate dtc e-commerce brands-specific results. Here's our strongest available case study, clearly labeled, with a plain note on how the approach transfers to your situation.
A cross-industry result, not an e-commerce guarantee.
We don't publish named-client case studies - most DTC brands don't want their competitors to see what's working. Here's a cross-industry account with the approach laid out in full, and a plain note on how it transfers to your catalog and margins.
Northwind Apparel · DTC / E-commerce
Challenge
Northwind was spending $180k/month across Meta and Google Shopping with flat revenue and no clear attribution. Platform ROAS said ~1.5x, but the number in the finance system didn't match - revenue was being under-counted because tracking was client-side only. Catalog feed health was poor (wrong titles, missing attributes, stale pricing), and the previous agency was optimizing for platform ROAS without factoring in SKU-level margin or returns.
Strategy
Migrate measurement server-side first - Conversions API, GA4 enhanced conversions, and server-side GTM with consent mode v2 - so bidding algorithms get clean signal. Rebuild Meta and Google Shopping around the catalog feed and SKU-level margins rather than a single ROAS bucket. Ship a PDP and collection-page testing program targeting add-to-cart rate, AOV, and checkout completion rather than CTR.
Execution
Server-side GTM with consent mode v2; Meta Conversions API with client/server deduplication; GA4 enhanced conversions tied to actual order value. Catalog feed optimization with corrected titles, attributes, and pricing. Three PDP and one collection-page A/B tests in flight at any time. Weekly pacing reviews against target ROAS by SKU margin tier.
Results
Note: Northwind Apparel is a cross-industry case study - not a publicly attributable niche-specific named account and not a composite. Individual results vary based on catalog, margins, and starting spend - we'll discuss your specific situation in the audit.
Our credentials - honestly stated.
We don't fabricate badges or invent client logos. Here's what's genuinely true, and what isn't - yet.
Book a free e-commerce growth audit.
We'll look at your Meta and Google Shopping accounts, your catalog feed, your tracking setup, and one landing page. You'll get a written diagnosis of what's leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.